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Oh My, What an OMMA — MediaPost Conference Teaches many Digital Lessons
Kenneth Fadner, Publisher of MediaPost Communications, welcomes attendees. (Photo courtesy of MediaPost)
The March 17 OMMA Global Conference by MediaPost, smack dab in the middle of Hollywood
Boulevard’s Kodak Theater, was exciting, elucidating, energizing and encouraging.
OMMA stands for Online Media, Marketing and Advertising and is also the name of
MediaPost’s most prominent and highly informative magazine.
At the Hollywood conference we learned about behavioral targeting, widgets, social
networking, online video, paid and organic search, online content, mobile advertising
and Web analytics. We heard from dynamic experts at Comscore, CBS Interactive, Microsoft,
Associated Press, FoxSports.com, and dozens of others.
Social media experts explained how to use well-trafficked social sites to market
your own brand and products. In a panel that included a former Paramount Studios
executive and even MySpace networker Kelly Joy, we learned a whole new way of looking
at the online community feel of MySpace.
read more
Institutionalizing Innovation
It’s never been enough to simply deliver a good product — the first rule of
business is to stay in business and solid financial well being, or at least a plan
to manage towards it, is the leading goal of every top manager. By now, every media
company under the sun has grasped the notion that long term fiscal health in today’s
manic atmosphere requires an environmental shift that can be quickly responsive
to the changing demands of consumer preferences. Those preferences run the gamut
from delivery channels to interactive content, from information on-demand to the
desire to post citizen generated information as news content, and a lot more in
between. We are in an urgent era in the media industry for sure but how incredibly
stimulating to be a part of the seminal changes that are upon us. Relish the challenges! read more
SNA Launches Online Forums
SNA members now have the opportunity to communicate with one another like never
before. We're pleased to announce the launch of our SNA Forums!
Now when you want to brainstorm a great idea, you can post it on the forum and have
your peers in other markets tell you what worked for them, or just help you think
through the creative process. If you're looking for product recommendations, help
with staff training and motivation, or ideas on a new niche site, your SNA colleagues
are as near to you as your computer. You can ask questions, provide answers or kick
off conversation topics. We'll also use the forums to keep you up-to-date regarding
upcoming events and we even plan to post MP3 recordings of our free member alliance
calls! Let the networking begin! SNA Forums | Register Now
Spring Publishers' Conference Photos
The 2008 SNA Spring Conference in sun-sational Ponte Vedra Beach, Florida proved
to be another successful event led off by the ever-innovative Scott Anthony Innosight
workshop. Two full days of camaraderie and energized idea sharing followed. We've
got all the action shots online ready for browsing.
Take a peek and find a familiar face!
LocalPoint Media is an Extension of Your Sales Force!
LocalPoint Media Sells National Advertising for Suburban/Community Newspapers
Is your newspaper signed up yet?
With the first sale under their collective belts, the LocalPoint Media sales staff
is fired up and on the move, with 100+ proposals on the table. As media buyers from
across the country seek a more valuable alternative to metro dailies, they’re recognizing
that LocalPoint Media and the community and suburban newspapers it represents, more
than fits the bill. With its one order, one bill structure, media buyers have an
awesome opportunity to delve deeper into local communities like never before and
at fantastic rates. Media buyers are now able to advertise in a number of community
newspapers with just one simplified buy. It's simply never been easier for media
buyers and planners. What was once a good, hard buy is now a good, easy buy.
read more
Recent LocalPoint Media News:
And the Winners are...
2007 Editorial Contest
The SNA 2007 Editorial Contest brought forth more than 3,000 extraordinary entries
from SNA members and non-members alike, covering 37 different categories. We’re
proud to announce the exceptional winners, and prouder still of the excellent content
and substance presented by our community and suburban newspaper industry. Congratulations
to all on a job well done. read more
2007 Dean S. Lesher Award
Among SNA’s highest honors is the esteemed Dean S. Lesher Award, a lifetime achievement
award recognizing outstanding leadership within the community and suburban newspaper
industry. The 2007 nominating committee has bestowed this year’s honors to Dolph
Simons, Jr. read more
2007 SNA Newspaper of the Year /
General Excellence Contest
There was nothing "general" or run-of-the-mill about it! This year’s contest generated
exceptional competition in the form of more than 250 extraordinary entries.
read more
2007 SNA Advertising and Promotions
Contest
With over 1,000 admirable entries, the 2007 SNA Advertising and Promotions Contest
provided fierce competition among SNA members and non-members alike. Judges politely
"complained" of the difficulty in determining winners as the submissions were just
so darn good! read more
Member News
Media Buyers
There’s no doubt that suburban and community newspapers offer substantial opportunity
for target marketing, and SNA makes it easier than ever to gain access
to nearly 2,400 suburban newspapers from across North America. Our Media Buyer Resource
Center will help guide you through the buying process; providing research, testimonials
and a searchable newspaper database. read more
Conferences
SNA conferences provide members with extensive educational training and support
and just as importantly, yield outstanding networking opportunities. Our members
are consistently pleased with their conference experiences; from the innovative industry
specific sessions to the creative exchange of ideas — SNA conferences are jam-packed
with educational value, helping to raise the standards of excellence for our suburban
and community newspaper members. read more
Member Profile
Rick O’Connor
Who is Rick O’Connor? Tell us about you.
I am President and Chief Operating Officer of Black Press responsible for our 150
publications, Web sites, and press centres in Washington and British Columbia. I am a former
SNA President and am proud to say I hired Nancy Lane. I am married to Pam and
we have four wonderful children... two are in the business, and the other two are
in school. I reside in Surrey, British Columbia.
read more