Suburban Newspapers of America

Home | Contact Us | Join SNA

May 9, 2008
skip to the main content area of this page
SNA Forums - Join the Discussion

SNA Forums: Recent Posts

Online Recruitment
Posted in Advertising/Marketing forum by KathyMcDonough on 5/8/2008
Wed Width Reduction and Modular Ads
Posted in Advertising/Marketing forum by SharonHill on 5/7/2008
Online Subscriptions
Posted in Circulation/Distribution forum by JayBeaton on 5/6/2008

Visit Forums | Register Now | Login


Oh My, What an OMMA — MediaPost Conference Teaches many Digital Lessons


Kenneth Fadner, Publisher of MediaPost Communications, welcomes attendees. (Photo courtesy of MediaPost)

The March 17 OMMA Global Conference by MediaPost, smack dab in the middle of Hollywood Boulevard’s Kodak Theater, was exciting, elucidating, energizing and encouraging. OMMA stands for Online Media, Marketing and Advertising and is also the name of MediaPost’s most prominent and highly informative magazine.

At the Hollywood conference we learned about behavioral targeting, widgets, social networking, online video, paid and organic search, online content, mobile advertising and Web analytics. We heard from dynamic experts at Comscore, CBS Interactive, Microsoft, Associated Press, FoxSports.com, and dozens of others.

Social media experts explained how to use well-trafficked social sites to market your own brand and products. In a panel that included a former Paramount Studios executive and even MySpace networker Kelly Joy, we learned a whole new way of looking at the online community feel of MySpace. read more


Institutionalizing Innovation

It’s never been enough to simply deliver a good product — the first rule of business is to stay in business and solid financial well being, or at least a plan to manage towards it, is the leading goal of every top manager. By now, every media company under the sun has grasped the notion that long term fiscal health in today’s manic atmosphere requires an environmental shift that can be quickly responsive to the changing demands of consumer preferences. Those preferences run the gamut from delivery channels to interactive content, from information on-demand to the desire to post citizen generated information as news content, and a lot more in between. We are in an urgent era in the media industry for sure but how incredibly stimulating to be a part of the seminal changes that are upon us. Relish the challenges! read more


SNA Launches Online Forums

SNA members now have the opportunity to communicate with one another like never before. We're pleased to announce the launch of our SNA Forums! Now when you want to brainstorm a great idea, you can post it on the forum and have your peers in other markets tell you what worked for them, or just help you think through the creative process. If you're looking for product recommendations, help with staff training and motivation, or ideas on a new niche site, your SNA colleagues are as near to you as your computer. You can ask questions, provide answers or kick off conversation topics. We'll also use the forums to keep you up-to-date regarding upcoming events and we even plan to post MP3 recordings of our free member alliance calls! Let the networking begin! SNA Forums | Register Now


Spring Publishers' Conference Photos

The 2008 SNA Spring Conference in sun-sational Ponte Vedra Beach, Florida proved to be another successful event led off by the ever-innovative Scott Anthony Innosight workshop. Two full days of camaraderie and energized idea sharing followed. We've got all the action shots online ready for browsing. Take a peek and find a familiar face!


LocalPoint Media is an Extension of Your Sales Force!

LocalPoint Media Sells National Advertising for Suburban/Community Newspapers

Is your newspaper signed up yet?

With the first sale under their collective belts, the LocalPoint Media sales staff is fired up and on the move, with 100+ proposals on the table. As media buyers from across the country seek a more valuable alternative to metro dailies, they’re recognizing that LocalPoint Media and the community and suburban newspapers it represents, more than fits the bill. With its one order, one bill structure, media buyers have an awesome opportunity to delve deeper into local communities like never before and at fantastic rates. Media buyers are now able to advertise in a number of community newspapers with just one simplified buy. It's simply never been easier for media buyers and planners. What was once a good, hard buy is now a good, easy buy. read more

Recent LocalPoint Media News:

And the Winners are...

2007 Editorial Contest
The SNA 2007 Editorial Contest brought forth more than 3,000 extraordinary entries from SNA members and non-members alike, covering 37 different categories. We’re proud to announce the exceptional winners, and prouder still of the excellent content and substance presented by our community and suburban newspaper industry. Congratulations to all on a job well done. read more

2007 Dean S. Lesher Award
Among SNA’s highest honors is the esteemed Dean S. Lesher Award, a lifetime achievement award recognizing outstanding leadership within the community and suburban newspaper industry. The 2007 nominating committee has bestowed this year’s honors to Dolph Simons, Jr. read more

2007 SNA Newspaper of the Year / General Excellence Contest
There was nothing "general" or run-of-the-mill about it! This year’s contest generated exceptional competition in the form of more than 250 extraordinary entries. read more

2007 SNA Advertising and Promotions Contest
With over 1,000 admirable entries, the 2007 SNA Advertising and Promotions Contest provided fierce competition among SNA members and non-members alike. Judges politely "complained" of the difficulty in determining winners as the submissions were just so darn good! read more

Member News

5/6/2008 GateHouse acquires The Nantucket Independent
5/6/2008 Journal Inquirer Sports Editor Randy Smith Dies
5/6/2008 Journal wins more awards than any state newspaper
5/6/2008 Manuel Collazo joins Lee as director of circulation
5/6/2008 Newspaper group takes home 30 awards in NJPA contest
5/6/2008 The Tribune Democrat named top newspaper
5/6/2008 Way To Go Rockford Register Star!

Media Buyers

There’s no doubt that suburban and community newspapers offer substantial opportunity for target marketing, and SNA makes it easier than ever to gain access to nearly 2,400 suburban newspapers from across North America. Our Media Buyer Resource Center will help guide you through the buying process; providing research, testimonials and a searchable newspaper database. read more

Conferences

SNA conferences provide members with extensive educational training and support and just as importantly, yield outstanding networking opportunities. Our members are consistently pleased with their conference experiences; from the innovative industry specific sessions to the creative exchange of ideas — SNA conferences are jam-packed with educational value, helping to raise the standards of excellence for our suburban and community newspaper members. read more

Member Profile


Rick O’Connor

Who is Rick O’Connor? Tell us about you.
I am President and Chief Operating Officer of Black Press responsible for our 150 publications, Web sites, and press centres in Washington and British Columbia. I am a former SNA President and am proud to say I hired Nancy Lane. I am married to Pam and we have four wonderful children... two are in the business, and the other two are in school. I reside in Surrey, British Columbia. read more

Find a Member

Upcoming Events

API/SNA Workshop: Newspaper Next 2.0
May 9

Interactive Media Conference
May 13-15

Classified Alliance conference call
May 20

Circulation Alliance conference call
May 23

Retail Alliance conference call
May 23

SNA Family Owners' Symposium
June 11-13

Interactive Media Alliance conference call
June 12

API/SNA Seminar: Leading the Weekly and Community Newsroom
June 18-21

SNA/NAA Smaller Market Symposiums
June 19

Retail Alliance conference call
June 20

VIEW ALL EVENTS

 

Shaker Recruitment Consultants

 

The SNA Foundation is the only organization of its kind that focuses solely on suburban and community newspapers and supports their role as the leading local information providers, now and in the future, through research and education. read more


API/SNA Events


sna.analysisonline.org