Interactive Media Alliance
Interactive Media Alliance (IMA) is an industry-wide initiative dedicated to providing
members with timely information concerning all aspects of online publishing including
content development, technical updates and advertising opportunities. The Interactive
Media Alliance consists of publishers, editors, IT directors, new media developers
and advertising personnel.
The Interactive Media Alliance supports community online publishing efforts in several
ways...
- Facilitates communication between IMA members and industry professionals through
interactive conference calls featuring experts in every area of new media
- Webinars to keep members up-to-date on the latest technology & opportunities
- Best practice identification and case study presentations
- A directory of all alliance members complete with titles and contact information
The Interactive Media Alliance enables all newspapers, both large and small, to
take an active role in shaping the ever-changing world of online publishing. By
participating in this alliance you will have the opportunity to interact with like-minded
individuals from across North America leading to a more comprehensive approach to
locally generated content, technology and advertising sales.
Upcoming Conference Calls
Note: all calls will be at 3:00pm Eastern unless otherwise noted.
2008-06-12 — What We Learned in Vegas
A recap of the SNA/E&P Interactive Media Conference.
2008-07-17 — I’m Hot for your Pod
Driving traffic and ad dollars with quality and interactive content and delivery
tools.
2008-08-14 — Top Competitors and why they thrive
What newspaper competitors are doing right and how papers can take this knowledge
to the bank.
2008-09-18 — Taking the Lead
Using CRM and lead-generation products and tools to organize, oversee and document
your sales and prospecting.
2008-10-16 — Content with Content
Today’s newspaper content tools and rules.
2008-11-13 — Instant Gratification
Facilitating newspaper/consumer contact. Processes and products that let you stay
in touch.
2008-12-18 — Great Ideas session
Where YOU get to be the star.
Previous Conference Calls
2008-04-10 — Using Video to Grow Online Revenue
Call notes coming soon.
2008-03-20 — Community-generated content
Call notes coming soon.
2008-02-14 — Help is Out There
Call notes (PDF)
2008-01-10 — The Five Things You Can Do NOW to Improve Your Web Site
Call notes
(PDF)
2007-12-20 — Making the Best Content Choices for Your Web Site
Call notes
(PDF)
2007-10-31 — Tackling Technology
Call notes
(PDF)
2007-09-27 — Great Ideas
Call notes
(PDF)
2007-08-16 — Building Online Communities and Your Bottom Line
Call notes
(PDF)
Membership Information
Annual membership in the SNA Interactive Media Alliance is $129 per person for Classified Avenue
participating members and $229 per person for non-Classified Avenue participating members. Contact
SNA HQ if you are unsure about your publication's participation in Classified Avenue.