Retail Alliance
The SNA Retail Alliance is open to all SNA regular and corporate members — FREE of charge. The alliance
meets regularly via conference call to discuss issues of importance, exchange great ideas and learn
the results of SNA sponsored research. The alliance also sponsors presentations from guest speakers
on a variety of advertising-related subjects.
Upcoming Conference Calls
Classified Avenue (formerly SCAN) is the exclusive sponsor of the Retail Alliance
conference calls. Click here
to learn more about Classified Avenue.
Note: all calls will be at 3:00pm Eastern unless otherwise noted.
2008-05-23 — Territories and Prospecting
Do you have a planned way of
building territories and prospecting for new clients or is it a free-for-all system?
Learn how newspapers are developing their territories and planning for new business
today.
2008-06-20 — Research and Presentations
Research is always important
when presenting to clients big and small. This session will focus on research and
what’s important in presentations.
2008-07-25 — Event Marketing
Event Marketing is becoming a new revenue
stream. Learn how you can take advantage of events in your community and create
new programs.
2008-08-22 — Great Ideas Call (Promotions)
This is an opportunity for
you to win cold cash for your ideas! Come to the call prepared to share your idea
and you could win!
2008-09-26 — Database Marketing and Direct Mail
Learn how newspapers
are using database information and direct mail to increase revenue.
2008-10-24 — Fall Conference Wrap-up Call
2008-11-14 — Great Ideas Call
This is an opportunity for you to win
cold cash for your ideas! Come to the call prepared to share your idea and you could
win!
Previous Conference Calls
2008-04-18 — Great Ideas Call (Niche Products)
Call Recording (MP3)
Call Notes (PDF)
Sample Stimulus Flyer (PDF)
2008-03-28 — SNA Chicago Advertiser Roundtable Meetings Wrap-Up
This call reviewed the February RAC meeting in Chicago.
Call Recording (MP3)
2008-01-25 — Co-op and Vendor Support
Co-op is still alive and well.
Get your share of the billions of dollars that are in the marketplace each year.
This call provided a Co-op overview and the opportunities that exist. Speaker presentations/notes (PDF): Tim Brennan, Linda Holway.
2007-08-30 — Frequency, Lead Generation and Motivation
Lessons Learned about Each. Call Notes (PDF)
Upcoming Conferences