What does it take to really engage an audience, to tap the wisdom of your community and get people talking? How do you make sure your news organization plays a vital role in the dynamic community conversations that are already taking place? How do you develop a viable business model around community connections? Whether you’re already interacting with readers in your news report or you’re exploring possibilities, API’s Interactive Community News will help you take advantage of numerous opportunities for interaction and connectedness — and position your organization for success now and into the future. In this brief but intense program, we’ll explore successful models for engaging citizens in a variety of activities, from forming social networks to acting as community watchdogs in investigative reporting.

We’ll answer your ground-level operational questions in detail, including:

How do we protect our credibility?
How do we encourage responsible participation?
How do we manage these new functions?
What are the staffing requirements?
Can we bring in sufficient revenue to support this?

Thank you all for attending the API/SNA Interactive Interactive Community News Seminar in Reston, VA on March 10-12, 2008. We hope you enjoyed the program. The next API/SNA Co-Sponsored Seminar is Executive Development Program (For Community Markets) and is scheduled for March 31-April 4 in Reston, VA.