Today's savvy consumer expects a rich and multidimensional interactive experience. Does your Web site deliver? Learn the essentials for assessing premium market opportunities, building community participation, and realigning the organization around an integrated interactive vision. Participants will go home with a road map for designing and executing a profitable strategy for its online operations. They'll also learn:

About new-product experiments and strategies under way at various newspapers that are reaching non-consumers of the traditional daily product.
Tactics for combining print and online sales efforts to offer local market reach that can't be matched by any other local competitor.
Techniques for enhancing a Web site's usability, interactivity, user experience and architecture.
How to generate the smartest, cheapest and most effective local content.

Who Should Attend

Managers from news, business, advertising, operations and marketing with Web site responsibilities.

Dates & Location

July 9-11, 2008 (Reston, VA)

Registration Fees

Regular Rate: $1,500 (Early-Bird: $1,350)
SNA Member Rate: $1,350 (Early-Bird: $1,215)
Early-Bird ends May 9, 2008
SNA members MUST use this Conference Registration Form (PDF) to receive the discounted member rate.

Hotel Information

API has arranged a special hotel/meal package ($735) for its attendees. This cost is in addition to your tuition fees. Upon confirmation of your seminar registration, API will send you instructions regarding this special package.

More Information

Visit API's official seminar Web page for more detailed information on this seminar.