API / SNA Co-Sponsored Workshops
Suburban Newspapers of America is co-sponsoring the American Press Institute's Newspaper
Next "2.0" regional workshops held throughout North America in 2008.
Four workshops have been scheduled, including:
- Madison, WI (Friday, March 28)
- Richmond, VA (Friday, April 11)
- Boston (Friday, April 25)
- East Lansing, MI (Friday, May 9)
Newspaper Next, API's ground-breaking initiative, gave the newspaper industry a
strategic framework to create a viable future by transforming itself, building new
audiences and developing new revenue streams while maximizing core products.
Get ready for the next call to action: Newspaper Next "2.0", which offers additional
strategic concepts and practical guidance to help the industry make the leap beyond
"newspaper companies."
The good news is that opportunities abound, but to capitalize on them, a newspaper
company must reach far beyond the limits of newspapers and news.
The one-day Newspaper Next 2.0 workshop will focus on:
A new vision of what a newspaper company can and must become. With the old model
eroding, and with intense competition from other contenders, leaders in this industry
need new models they can both see and articulate as they guide and inspire change
in their organizations. Case studies of new products launched in the last year by
companies using the N2 method — from the products' main features, target consumer
and business customers, to key metrics and lessons learned. Learn how several innovative
companies organized, staffed, funded and oversaw their product development efforts.
Practical guidance for what may be the most urgent question on the minds of newspaper
executives today: How can we monetize the Web? Online advertising spending is projected
to rise by a whopping 48% in 2008, but newspapers, for the most part, have not gotten
their share of these sectors, particularly search, e-mail and video. Plan on taking
home practical strategies and tactics to help their companies leverage these online
revenue opportunities.
The workshops are designed for publishers, editors and top executives, plus anyone
responsible for:
- A newspaper company's profit and loss
- The health and future of the company
- Strategic direction
- Creating new growth
- Developing new products and services, online or print
Tuition for SNA members is just $175.50, a 10% discount off the normal tuition rate
($195). To receive this discount, attendees need to type in "SNA" in the box labeled
"Promotional Code" near the end of the online registration form. Discounts are available
only at the time of online registration and payment, and are not available retroactively.
Tuition is non-refundable.
Registration questions? Please contact API registrar Anne DiPrete at adiprete@americanpressinstitute.org
or 703-715-3320.