Suburban Newspapers of America

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• Strategic Revenue Summit
• Fall Publishers' & Advertising Directors'
• Classified Advertising
• Audience Development
• Family-Owned Newspaper Symposium
• Scandinavian Innovation Mission
• SNA/E&P Interactive Media
• One-day Sales & Marketing Symposium
• Advertising Symposium at America East
• Presentations

What can suburban and community newspapers in the US and Canada learn from our colleagues in Norway and Sweden? More than we can imagine, says Bjorn Ottersen, Newspaper Consultant and Contractor in Scandinavia and head of the SNA Innovation Mission. Bjorn has developed a jam-packed program that will include visits to the most innovative newspaper companies in Scandinavia including three visits to suburban papers published by legendary Schibsted. The program will cover all aspects with a heavy focus on digital, design, mobile, culture, advertising and editorial.

Newspaper companies are thriving in Scandinavia. Web revenues and traffic are strong and represent a significant portion of the top and bottom lines. Mobile technology has been mastered in ways not even imagined in the US and Canada. Innovative design continues to garner international attention. And, newspaper operations in Norway and Sweden are very efficient. New techniques like "layout-driven editorial,” where reporters file stories directly to the page and shifting much of the job of the copy editor, continue to emerge. Plus, their print readership remains strong.

Thanks to everyone who attended the recent conference.

Click here to download the SNA Foundation’s free comprehensive report, Building the Local Media House — Lessons Learned from Norway & Sweden.