Industry Reports
Available Reports/Studies
SNA has contracted with Borrell Associates and Belden Associates over the years
to provide its members and the industry with valuable research. To gain access to
this information, click the appropriate link below.
SNA Suburban Market Research Study
SNA recently commissioned the Reynolds Journalism Institute at the University of
Missouri to conduct random telephone interviews of more than 2,600 adults in suburban
areas of 11 DMAs across the U.S. The study examines suburban adults’ demographics,
local newspaper readership, use of advertising information, shopping habits and
purchase intentions. Research findings available for free download. (Released: January
2010)
Request this Report
Cost: FREE
SNA Foundation Community Web Sites Research Study
The SNA Foundation sponsored the community Web site portion of the SNA Suburban
Market study conducted by the Reynnolds Journalism Institute at the University of
Missouri, with more than 2,600 telephone interviews of suburban adults in 11 DMAs
across the U.S. This portion of the study examines suburban adults’ online habits
and interests; including the content and features they would find most useful on
a community Web site, mobile usage, and more. Research findings available for free
download. (Released: January 2010)
Request this Report
Cost: FREE
SNA Foundation Research Report
Striking a Balance Between Community Journalism and Citizen Participation: A
Study About User-Generated Content on Newspaper Web Sites
A study of more than 3,000 newspaper Web site users examined the public's expectations
regarding user-submitted content on newspaper Web sites and whether it can compromise
the newspaper's brand and journalistic integrity. Research report includes extensive
executive summary, explanation of findings and data slides to help guide local publishers
as they seek to further engage their audience and facilitate meaningful public interaction.
Supported by a McCormick Foundation grant. (Released: November 2009)
Request this Report
Cost: FREE
Media Buyer Directory
Available to SNA members only.
This annual directory lists nearly 600 national advertising contacts from across
North America. It contains complete contact information including region of responsibility
(when this information is available). The following categories are included in this directory:
- National Retail
- Third Party Newspaper Placement Agencies
- Travel
- Recruitment Agencies
- Movie Studios
- Automotive
- Convention and Visitors Bureaus
(Released: December 2009)
Request this Report
Cost: Members FREE, Nonmembers N/A
SNA/Borrell Associates Web Site Benchmarking Report
Borrell Associates offers its annual analysis of local Web revenues for newspapers,
delivering benchmarking data to help determine how your interactive operations are
faring. This report analyzes web revenues from more than 1,300 daily and weekly
newspapers with an emphasis on smaller, community newspapers. (Released: November
2009)
Request this Report
Cost: Members FREE, Nonmembers $395
SNA/Borrell Associates Real Estate Outlook: 2008-2013
This report describes the latest trends in print and online real estate advertising,
with an eye toward how suburban newspapers can capitalize on the changing marketplace
now and in the future. (Released: November 2008)
Request this Report
Cost: Members FREE, Nonmembers $395
SNA/Borrell Associates Recruitment Outlook 2009
Each year, SNA contracts with Borrell Associates to prepare a recruitment outlook
specifically for SNA members. Learn what’s on the horizon with Recruitment and how
the Internet continues to play a big role, particularly with Video and Search. (Released:
December 2008)
Request this Report
Cost: Members FREE, Nonmembers $395
Developing the Local Media House — Lessons Learned from Norway & Sweden
The SNA Foundation is pleased to make "Building the Local Media House — Lessons
Learned from Norway & Sweden" — available to the industry free of charge.
This comprehensive report offers nine lessons learned and comes complete with suggested
action plans, resources and discussion points for community media companies to consider.
(Released: October 2008)
Request this Report
Cost: FREE
SNA Foundation/Belden Associates Social Networking Best Practices Report
In-depth analyses of four successful social networking sites, including extensive
interviews with site executives and nearly 3,000 completed user surveys. Results
identify best practices and lessons learned — including content, operations,
user feedback and revenue models. We provide guidelines for local newspaper publishers
on how they can implement social networking to help increase community engagement
and traffic to their web sites. (Released: November 2008)
Request this Report
Cost: FREE
Five Things You Can Do Right Now To Improve Your Web Site
Results of the AIM Group Study for SNA
In December 2007, SNA's Interactive Media Alliance sponsored a Web site evaluation
by The AIM Group (a division of Peter Zollman's Classified Intelligence, LLC). The
specific goal of this study was to discover five mission-specific tactics or strategies
that SNA member sites could — and should — deploy to improve the following
areas: Site Economics (i.e., the amount of time and effort it takes to maintain);
Traffic Volume; Time on Site; Brand Loyalty; Customer Service; Community Engagement;
and Revenue. Whether your newspaper's Web site was one of the 60 that participated
in this Web site evaluation or not, you'll benefit greatly from this report. The
AIM Group experts detail some of the collective best practices they found during
their Web site review and report on what we can all be doing better to improve our
site traffic and revenue. (Released: January 2008)
Request this Report
Cost: FREE
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