SNA Resources - Industry Reports

Industry Reports

Available Reports/Studies

SNA has contracted with Borrell Associates and Belden Associates over the years to provide its members and the industry with valuable research. To gain access to this information, click the appropriate link below.

SNA Suburban Market Research Study
SNA recently commissioned the Reynolds Journalism Institute at the University of Missouri to conduct random telephone interviews of more than 2,600 adults in suburban areas of 11 DMAs across the U.S. The study examines suburban adults’ demographics, local newspaper readership, use of advertising information, shopping habits and purchase intentions. Research findings available for free download. (Released: January 2010)
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Cost: FREE

SNA Foundation Community Web Sites Research Study
The SNA Foundation sponsored the community Web site portion of the SNA Suburban Market study conducted by the Reynnolds Journalism Institute at the University of Missouri, with more than 2,600 telephone interviews of suburban adults in 11 DMAs across the U.S. This portion of the study examines suburban adults’ online habits and interests; including the content and features they would find most useful on a community Web site, mobile usage, and more. Research findings available for free download. (Released: January 2010)
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Cost: FREE

SNA Foundation Research Report
Striking a Balance Between Community Journalism and Citizen Participation: A Study About User-Generated Content on Newspaper Web Sites
A study of more than 3,000 newspaper Web site users examined the public's expectations regarding user-submitted content on newspaper Web sites and whether it can compromise the newspaper's brand and journalistic integrity. Research report includes extensive executive summary, explanation of findings and data slides to help guide local publishers as they seek to further engage their audience and facilitate meaningful public interaction. Supported by a McCormick Foundation grant. (Released: November 2009)
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Cost: FREE

Media Buyer Directory
Available to SNA members only.
This annual directory lists nearly 600 national advertising contacts from across North America. It contains complete contact information including region of responsibility (when this information is available). The following categories are included in this directory:

National Retail
Third Party Newspaper Placement Agencies
Travel
Recruitment Agencies
Movie Studios
Automotive
Convention and Visitors Bureaus

(Released: December 2009)
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Cost: Members FREE, Nonmembers N/A

SNA/Borrell Associates Web Site Benchmarking Report
Borrell Associates offers its annual analysis of local Web revenues for newspapers, delivering benchmarking data to help determine how your interactive operations are faring. This report analyzes web revenues from more than 1,300 daily and weekly newspapers with an emphasis on smaller, community newspapers. (Released: November 2009)
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Cost: Members FREE, Nonmembers $395

SNA/Borrell Associates Real Estate Outlook: 2008-2013
This report describes the latest trends in print and online real estate advertising, with an eye toward how suburban newspapers can capitalize on the changing marketplace now and in the future. (Released: November 2008)
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Cost: Members FREE, Nonmembers $395

SNA/Borrell Associates Recruitment Outlook 2009
Each year, SNA contracts with Borrell Associates to prepare a recruitment outlook specifically for SNA members. Learn what’s on the horizon with Recruitment and how the Internet continues to play a big role, particularly with Video and Search. (Released: December 2008)
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Cost: Members FREE, Nonmembers $395

Developing the Local Media House — Lessons Learned from Norway & Sweden
The SNA Foundation is pleased to make "Building the Local Media House — Lessons Learned from Norway & Sweden" — available to the industry free of charge. This comprehensive report offers nine lessons learned and comes complete with suggested action plans, resources and discussion points for community media companies to consider. (Released: October 2008)
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Cost: FREE

SNA Foundation/Belden Associates Social Networking Best Practices Report
In-depth analyses of four successful social networking sites, including extensive interviews with site executives and nearly 3,000 completed user surveys. Results identify best practices and lessons learned — including content, operations, user feedback and revenue models. We provide guidelines for local newspaper publishers on how they can implement social networking to help increase community engagement and traffic to their web sites. (Released: November 2008)
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Cost: FREE

Five Things You Can Do Right Now To Improve Your Web Site
Results of the AIM Group Study for SNA
In December 2007, SNA's Interactive Media Alliance sponsored a Web site evaluation by The AIM Group (a division of Peter Zollman's Classified Intelligence, LLC). The specific goal of this study was to discover five mission-specific tactics or strategies that SNA member sites could — and should — deploy to improve the following areas: Site Economics (i.e., the amount of time and effort it takes to maintain); Traffic Volume; Time on Site; Brand Loyalty; Customer Service; Community Engagement; and Revenue. Whether your newspaper's Web site was one of the 60 that participated in this Web site evaluation or not, you'll benefit greatly from this report. The AIM Group experts detail some of the collective best practices they found during their Web site review and report on what we can all be doing better to improve our site traffic and revenue. (Released: January 2008)
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Cost: FREE